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| Jan 28, 2009 |
Panini Prepares to Jump through Hoops in the USA
It was announced today that The National Basketball Association (NBA) have appointed Panini as their EXCLUSIVE licensee for the collectable category. See the attached News Announcement for further details.
You may have noted that Panini has been meeting with considerable success in the ongoing development of its business; growing its global reach, applying increased intensity to territory development and growing revenues almost three-fold over the last 5 years.
These are now difficult times but Panini has been used to investing in its core business activities and this will continue. Recent history has witnessed Panini growing its sales activity by investment in Marketing and Territory development. Some very remarkable successes over recent years have been witnessed on both Entertainment collectables as well as within the Sports area.
From a geographical point of view Panini are active in over 100 markets around the world but business achievement in the USA has been modest by comparison to the market potential. Hitherto Panini has not been deeply involved in the US Trading Card segment but this is now planned to change in a substantial way.
The NBA have had two substantial Trading Card producers involved as their licensees over recent years but from the new 2009/10 season Panini will take worldwide responsibility for Trading Cards and Sticker Album collectables on an Exclusive basis.
In the USA Panini will create a program of activity which will focus attention on the NBA brand through an unprecedented Marketing Campaign which will re-create the domestic trading card market. To enable this strategy Panini is proud to announce that a new subsidiary business will be set up immediately entitled “Panini America, Inc”.
Panini is currently finalising details for a new office location in the US and is searching for experienced industry professionals to help run its business, also to include a CEO.
The NBA is an extremely proactive group with ambitious aims of growing its sport and business internationally which Panini is well equipped to support with its own substantial infrastructure.
Back in the USA Panini will develop new opportunities to exploit its other interests through the newly formed Panini America, Inc and so Panini’s own world just grew to enhanced proportions |
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