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National Baseball Card Day Returns with In-Stadium Giveaways,

Hobby Shop Promotions, and More

(New York, N.Y., July 27, 2017) – Let the celebration begin! National Baseball Card Day returns to hobby shops on Saturday, August 12.

National Baseball Card Day celebrates a thrilling hobby with all that is fun about baseball. Topps, Major League Baseball, and the Major League Baseball Players Association (MLBPA) are once again partnering to make National Baseball Card Day an unforgettable event. Hobby shops across North America and all 30 Major League Baseball teams will take part in the festivities – giving new and longtime collectors a chance to explore this amazing hobby.

Major Leaguers will also demonstrate their support for National Baseball Card Day when they help get things started on Friday, August 11, by giving away some sample packs from the field prior to games that day.

The Topps Company, licensee of the Major League Baseball Players Association and the exclusive trading card partner of Major League Baseball, has created baseball cards for more than 65 years. Baseball card collecting continues to provide great childhood memories to millions of fans – young and old alike – and brings family and friends together through the joy of connecting with their favorite baseball players by opening packs of cards.

“As baseball fans get more and more excited about baseball cards, we wanted to create a special day to celebrate this hobby as well as those who make it special,” said David Leiner, Topps VP and General Manager of North American Sports and Entertainment. “We see National Baseball Card Day as a way for longtime collectors to celebrate what they love about the hobby and give new collectors a chance to see everything baseball cards have to offer.”

National Baseball Card Day is an exciting opportunity for baseball fans to visit their local hobby shops, where shop owners will hand out prizes and hold special events as they make the card shop-going experience extraordinary for everyone.

“National Baseball Card day shines a spotlight on the thrill and excitement we all experience whenever we open a pack of baseball cards,” said Evan Kaplan, Director, Licensing and Business Development at the Major League Baseball Players Association. “Fans and collectors alike will love receiving free cards of their favorite players; and we look forward to a big turnout on a day dedicated to honor the long-standing tradition of card collecting.”

Those who visit participating card shops on National Baseball Card Day will get a free pack of cards, and an opportunity to get an exclusive Topps® card of Mike Trout with a $10 purchase of Topps® products, while supplies last.

Starting July 20, each of MLB's 30 teams will hold in-stadium giveaways in anticipation of National Baseball Card Day, giving out team specific four-card packs. Visit www.Topps.com to see a full list of dates and locations.

National Baseball Card Day started as a hobby shop giveaway, and has now turned into an annual celebration with family and friends marking their calendars to enjoy the baseball card collecting experience together.

For more information on National Baseball Card Day and to view a list of participating stores, visit www.Topps.com. Fans can follow along with National Baseball Card activities and events by searching #ToppsBaseballCardDay on their social media channels and by using the hashtag when posting their own related content.

About The Topps Company:

Founded in 1938, The Topps Company, Inc. is the preeminent creator and brand marketer of physical and digital sports cards, entertainment cards and collectibles, and distinctive confectionery products. Topps' leading sports and entertainment products include Major League Baseball, , Major League Soccer, UEFA Champions League, English Premier League, Bundesliga, Indian Premier League, Star Wars, WWE, UFC, Wacky Packages, Garbage Pail Kids, Mars Attacks and other trading cards, sticker album collections and collectibles. Topps’ app portfolio, including Topps BUNT®, Topps NFL HUDDLE®, TOPPS KICK® and Topps® Star Wars℠: Card Trader, has been a hit with millions of fans around the world. Topps’ confectionery brands include Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop ® Pop, and Bazooka® bubble gum. Topps was acquired by Michael Eisner’s Tornante Company and Madison Dearborn Partners in October 2007. For additional information, visit Topps.com and Candymania .com .


The Major League Baseball Players Association ( www.mlbplayers.com ) is the collective bargaining representative for all professional baseball players of the thirty Major League baseball teams and serves as the exclusive group licensing agent for commercial and licensing activities involving active Major League baseball players. On behalf of its members, it operates the Players Choice licensing program and Players Choice Awards, which benefit the needy through the Major League Baseball Players Trust, a charitable foundation established and run entirely by Major League baseball players. In 2017, the MLBPA launched Infield Chatter, an innovative social media app created by the Players for the fans and available in the App Store and Google Play. Follow: @MLB_Players; @MLBPAClubhouse; @MLBPlayersTrust; @InfieldChatter.

Media Contacts:

Susan Lulgjuraj

The Topps Company


Greg Bouris – Director of Communication


gbouris@mlbpa.org ; (212) 826-0808

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