Upper Deck Releasing 2007 Major League Soccer Set

With LA Galaxy Star, David Beckham

Set Captures the On Field Action from the World’s Most Popular Sport

Carlsbad, CA. (October 23, 2007) -  Soccer fever is spreading again on the American sporting scene as one of the most recognizable footballers on the planet decided to ply his trade on the pitch in the MLS. 

David Beckham, the latest international star to cross over the pond, has brought unprecedented awareness to World’s most popular game as he joined his LA Galaxy teammates this season.  Beckham is just one part of a star studded cast of players in Upper Deck’s MLS trading cards such as Landon Donovan, Freddy Adu and Brian McBride to name a few.  2007 MLS (SRP $1.99 per nine card pack) will launch on November 2 and boasts a strong collection of autographs and special themed inserts.

“We’re looking forward to a tremendous season in soccer this year and attendance continues to rise at games thanks to the arrivals of international players such as Juan Pablo Angel and David Beckham.” commented Brandon Miller, Soccer Brand Manager for Upper Deck.  “As a longtime license holder with the MLS we are eager to see the hobby increase in popularity as well.”

With the LA Galaxy reporting close to 300,000 Beckham jerseys being sold, the marketability of the former Manchester United and Real Madrid star is incredibly evident and his infusion into the 2007 MLS set is sure to be a winning play across the board.

CONTENT HIGHLIGHTS:

·        One Insert Card (Goal Guards, Striker Stars or Pitch Perfect) in every pack on average!

·        Collect Autograph cards of top MLS players!

·        Dual Signed cards serial numbered to 50 or less

·        Collect the entire 100 card regular set!

PRODUCT BREAKDOWN:

·        Regular Set – Featuring the league’s top players

o       100 regular cards

·        Signature Cards

o       MLS Signatures

o       MLS Dual Signatures – numbered to 10

·        Inserts – Combine to fall one per pack on average

o       MLS Goal Guards – Insert featuring the best MLS goal keepers!

o       MLS Striker Stars – Showcasing top MLS striker stars!

o       MLS Pitch Perfect – Exciting action photo of top MLS plays!