Upper Deck’s 2007 Exquisite Rookie Signature Baseball to Include Two Special Programs Targeted at Collectors

The Exquisite experience doesn’t end after the packs are opened; it’s only the beginning

Carlsbad, CA – (January 10, 2008) – After making its debut a year ago as a popular exchange set, Exquisite Baseball is back this time as a stand-alone product. The 2007 Exquisite Rookie Signatures collection boasts plenty of cool content for hobbyists in search of top rookies. Collectors can find autographs from rookie sensations such as Ryan Braun, Daisuke Matsuzaka, Troy Tulowitzki, Hunter Pence, Joba Chamberlain, Phil Hughes and Tim Lincecum.

Upper Deck’s 2007 Exquisite Rookie Signatures has a lower suggested retail price ($300 per six-card pack) than the $600 per pack price tag for the previously released Exquisite Football and Basketball products. But even at the lower price point, it delivers: Five of the six cards in each pack will be autographed and at least one will be a multi-player autograph card! The product is not just focused on rookies, however. Collectors will also find signatures from superstars like Derek Jeter, Cal Ripken Jr., Justin Verlander, Ken Griffey Jr., Prince Fielder and more.

In addition, there are two special promotions that are sure to get collectors very excited on top of the already solid content.

First, each collector has the opportunity to pull an exchange card for Upper Deck’s recently launched “Mystery Dual Cuts Autograph Program.” The lucky collectors who register their cards first can then choose from a series of one-of-a-kind dual-cut signature cards from famous deceased athletes and/or celebrities. A total of ten of these rare dual-cut signature exchange cards will be available in 2007 Exquisite Rookie Signatures. Be the first to register and you will have the widest selection from which to choose.

The second promotion is a wrapper redemption opportunity where collectors can submit their opened foil wrappers to the address below for the opportunity to build their own 1-of-1 dual or quad autograph card:

The Upper Deck Company

Attn: Exquisite MLB Wrapper Redemption

5909 Sea Otter Place

Carlsbad, CA 92010

Seven winners will be chosen each week for this six-week program so collectors should start mailing in their wrappers from this product immediately, along with their contact information. There will be a total of 42 winners with 21 creating a dual autograph card and the other 21 creating a quad autograph card.  Collectors will be able to create their cards from almost any player in the set, but here is a list of the main draws:

“Shop owners who we have talked to about this promotion – the chance to build your own dual autograph card – feel like collectors will really enjoy it,” said Jason Masherah, Upper Deck’s Baseball brand manager. “We did not want to issue them as exchange cards because those sometimes just sit in packs waiting to be found. We wanted to reward those collectors who were opening the product right off the bat. Additionally, since the program will be complete after just six weeks, it will allow us time to get the cards produced and mailed out to collectors in a much more timely fashion.”

Winners will be chosen on January 18, January 25, February 1, February 8, February 15 and February 22. Upper Deck’s 2007 Exquisite Rookie Signatures Baseball is in stores now.

2007 Exquisite Rookies Baseball, featuring the following:

Card One- Regular Cards and Regular Card Parallels

Regular Player Cards – (# to 99)

Regular Cards Parallel - (# to 75)

Regular Cards Parallel - (# to 1)

Card Two- Rookie Exquisite Signatures Card

Exquisite Rookie Signatures LV 2 (Signed) – (# to 235)

Exquisite Rookie Signatures LV 1 (Signed) – (# to 150)

Exquisite Rookie Signatures LV 2 Parallel (Signed) – (# to 75)

Exquisite Rookie Signatures LV 1 Parallel (Signed) – (# to 25)

Exquisite Rookie Signatures LV 2 Parallel (Signed) – (# to 1)

Exquisite Rookie Signatures LV 1 Parallel (Signed) – (# to 1)

Card Three- Autographed Memorabilia Card

Exquisite Rookie Signature Materials Quad Memorabilia – (# to 125)

Exquisite Rookie Signature Materials Quad Memorabilia Parallel– (# to 50)

Exquisite Rookie Signature Materials Quad Memorabilia Patch Parallel– (# to 25)

Exquisite Rookie Signature Materials Quad Memorabilia Patch Parallel– (# to 1)

Exquisite Signature Materials (#’d 85)

Exquisite Signature Materials Parallel (#’d 50)

Exquisite Signature Materials Parallel Patch (#’d 25)

Exquisite Signature Materials Parallel Patch (#’d 1)

Card Four- Multi-Signed Autographed Cards

Exquisite Dual Signatures (#’d 35)

Exquisite Dual Signatures Parallel (#’d 25)

Exquisite Dual Signatures Parallel (#’d 10)

College Ties (#’d 25)

College Ties Parallel (#’d 2)

College Ties Parallel (#’d 1)

Common Ground Signatures (#’d 25)

Common Ground Signatures Parallel (#’d 2)

Common Ground Signatures Parallel (#’d 1)

Exquisite Draft Duals (#’d 25)

Exquisite Draft Duals Parallel (#’d 2)

Exquisite Draft Duals Parallel (#’d 1)

Exquisite Retro Rookie Duals (#’d 15)

Exquisite Retro Rookie Duals Parallel (#’d 2)

Exquisite Retro Rookie Duals Parallel (#’d 1)

Griffey Jr. All Rookie Team (#’d 3)

Ripken Jr. All Rookie Team (#’d 8)

Jeter All Rookie Team (#’d 2)

Griffey Jr. All Rookie Team Parallel (#’d 1)

Ripken Jr. All Rookie Team Parallel (#’d 1)

Jeter All Rookie Team Parallel (#’d 1)

Exquisite Ensemble 3 Signatures (#’d 35)

Exquisite Ensemble 3 Signatures Parallel (#’d 3)

Exquisite Ensemble 3 Signatures Parallel (#’d 1)

Exquisite Ensemble 4 Signatures (#’d 15)

Exquisite Ensemble 4 Signatures Parallel (#’d 4)

Exquisite Ensemble 4 Signatures Parallel (#’d 1)

Exquisite Common Numbers (#’d Var)

Exquisite Common Numbers Parallel (#’d 2)

Exquisite Common Numbers Parallel (#’d 1)

Exquisite Reflections (#’d 40)

Exquisite Reflections Parallel (#’d 10)

Exquisite Reflections Parallel (#’d 1)

Exquisite Choice Rookie Ensemble 3 (#’d 1)

Exquisite Choice Rookie Ensemble 4 (#’d 1)

Cards Five and Six- Autographed Cards

Exquisite Endorsements

Exquisite First Signs (#’d 20)

Exquisite First Signs Parallel (#’d 15)

Exquisite First Signs Parallel (#’d 5)

Exquisite First Signs Parallel (#’d 1)

Exquisite First Signs Parallel ink shift (#’d 1)

Exquisite Draft Choice (#’d 20)

Exquisite Draft Choice Parallel (#’d 15)

Exquisite Draft Choice Parallel (#’d 5)

Exquisite Draft Choice Parallel (#’d 1)

Exquisite Draft Choice Parallel ink shift (#’d 1)

Exquisite All Rookie Team (#’d 20)

Exquisite All Rookie Team Parallel (#’d 15)

Exquisite All Rookie Team Parallel (#’d 5)

Exquisite All Rookie Team Parallel (#’d 1)

Exquisite Game Dated Debut Signatures (#’d 20)

Exquisite Game Dated Debut Signatures Parallel (#’d 5)

Exquisite Game Dated Debut Signatures Parallel (#’d 1)

Exquisite Game Dated Debuts Signatures Parallel (#’d 1)

Exquisite Futures (#’d 20)

Exquisite Futures Parallel (#’d 5)

Exquisite Futures Parallel (#’d 1)

Exquisite Rookie Heroes (#’d 25)

Exquisite Rookie Heroes Parallel (#’d 15)

Exquisite Rookie Heroes Parallel (#’d 10)

Exquisite Rookie Heroes Parallel (#’d 1)

Exquisite Imagery (#’d 25)

Exquisite Imagery Parallel (#’d 15)

Exquisite Imagery Parallel (’d 10)

Exquisite Imagery Parallel (#’d 1)

Exquisite Rookie Biography (#’d 20)

Exquisite Rookie Biography Parallel (#’d 15)

Exquisite Rookie Biography Parallel (#’d 5)

Exquisite Rookie Biography Parallel (#’d 1)

Exquisite The Franchise (#’d 20)

Exquisite The Franchise Parallel (#’d 1)

The Next Generation Signatures (#’d 20)

The Next Generation Signatures (#’d 1)

The Next Generation Signatures (#’d 1)

Exquisite Phenoms (#’d 20)

Exquisite Phenoms Parallel (#’d 1)