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THE PUCK STOPS HERE: UPPER DECK PREPARES FOR UPCOMING NHL FALL EXPO Nov 07, 2008
The Puck Stops Here: Upper Deck Prepares for upcoming NHL Fall Expo

Excitement is building for the return of Upper Deck’s ‘Priority Signings’ wrapper-redemption promotion in Toronto from Nov. 14-16



North Las Vegas, NV (November 7, 2008) – Puckheads from across the world will descend upon Toronto next weekend for the NHL Fall Expo and Upper Deck will be there. Collectors have been chomping at the bit to find out details about Upper Deck’s “Priority Signings” wrapper-redemption program as the show approaches. More than anything, they’ve been eager to find out which players will be included.



Collectors who open a box of 2008-09 NHL Upper Deck Series One or 2008-09 NHL Artifacts at the Upper Deck booth will receive a random NHL “Priority Signings” autograph card. Upper Deck goes all out by providing actual autograph cards of some of hockey’s best players for this show. Each card is sequentially numbered and limited to no more than 75 total copies. This promotion is limited to one card per person, per day and will only be available while supplies last.



The schedule for the wrapper redemption is listed below:



Friday, Nov. 14 – 5 p.m. to 7 p.m.

Saturday, Nov. 15 – 12 p.m. to 2 p.m.

Sunday, Nov. 16 – 12 p.m. to 2 p.m.



The company will not only be displaying new trading cards and collectible at its booth, but will also have interactive elements taking place. A daily raffle is planned at the Upper Deck booth for two NHL All-Star Vinyl collectible figurines. The company also plans to conduct multiple giveaways each day of the show consisting of Upper Deck NHL trading cards and more.



“Autograph cards are really what collectors want more than anything else so that’s why our ‘Priority Signings’ program continues to be such a major success at this show,” said Karvin Cheung, Upper Deck senior product manager. “Additionally, we will have the eagerly anticipated release of 2008-09 Upper Deck Series One Hockey arriving in hobby shops right before the show. Packs of that should be flying throughout the show as collectors look to get the first rookie cards of the season. If they open it up at the Upper Deck booth, they can also get a limited-edition ‘Priority Signings’ card.”


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